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About Me

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My name is Gerrie Wydeven doing-business-as Wydeven Designs. I have been conducting this small GREEN business since 2004. Wydeven Designs, based in the Atlanta, Georgia area, sells CHAIRS, LOVESEATS, CHAISES, SETTEES and other fine, well-constructed refurbished upholstered pieces. I love to travel, cook, take photographs and generally follow style and decor topics as well!

Tuesday, March 15, 2011

What's in a Name - Furniture Naming Conventions

I just read an article in the Atlanta Journal Constitution by Kim Cook of the Associated Press about furniture naming which reminded me of the  naming conventions I have used for over 700 pieces.  The article talked about "personalizing" the pieces as a marketing strategy.  Ikea, because of its huge inventory, has excelled in giving clever names to otherwise not remarkable items and giving them a panache that makes them more remarkable.  Calico Corners has names associated with most of their pieces - the Jennifer or the Lynn Chair!  Naming furniture makes it more personal - almost a member of the family - and the names I've used bring immediately to mind the piece itself with considerable affection!

I have used several conventions to name my furniture:

  • Atlanta locations where purchased - Ryefield Chaise, Mt. Paran French Chairs, St. Marlo Tufted Back Chair, Habersham Slipper Chair
  • People who have sold me pieces - Caroline's Chaise, Nina's Club Chairs, Cheryl's Classic Wingback
  • Furniture manufacturers worth noting - Hickory Chair Compact Club Chair, Southwood Settee, Sherrill Club Chairs
  • Fabrics worth noting - Waverly Kismet on Hickory Craft Wingback, Figi Brunschwig and Fils on Club Chair, Robert Allen Chair and Ottoman
Caroline's Chaise
Robert Allen Chair and Ottoman
Fiji Brunschwig and Fils on Club Chair

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