There are some virtual storefront tips:
- Create a simple format and stick to it - changing the look and feel of your site too often (whether eBay or website) does not generate viewer/client recognition
- Use photographs to generate visual appeal - make certain to get all the angles and features
- Be brutally honest in the descriptions - customers are already weary of online buying so they need to have confidence in you
- Encourage and use feedback to create comfort for potential buyers - I use a testimonial page on my website and strongly encourage buyers to leave eBay feedback (it is REALLY important)
- Respond promptly and courteously to all inquiries even if you can't provide all the information immediately (e.g., away from your product and cannot immediately get an additional measurement or obtain shipping rates)
- Use a standard shipping rate whenever possible and explain carefully what that shipping process entails - I use Greyhound Package Express as my standard shipping rate since their pricing throughout the continental United States does not vary greatly
- Discuss speed of shipping by option immediately - some methods take much longer than others
Like everything else you do, the obvious attention you pay to the customer through the virtual storefront either promotes or harms the selling process - act like the customer is standing in front of you and you are trying to make a very good impression!
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