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My name is Gerrie Wydeven doing-business-as Wydeven Designs. I have been conducting this small GREEN business since 2004. Wydeven Designs, based in the Atlanta, Georgia area, sells CHAIRS, LOVESEATS, CHAISES, SETTEES and other fine, well-constructed refurbished upholstered pieces. I love to travel, cook, take photographs and generally follow style and decor topics as well!

Sunday, November 2, 2014

Inside Design at ADAC - Elle Decor Trends

I received an invitation to attend the Inside Design session hosted by The Hearst Design Group (think of Elle Decor, House Beautiful and Veranda - all of which I subscribe to) and the Atlanta Design Center (ADAC).  I invited a friend to join and we spent last Thursday enjoying several sessions and having an opportunity to visit some of the over 60 showrooms at ADAC link to website.

 I tried to pay particular attention to the trends in fabrics (and to a lesser extent) and upholstered piece designs. The keynote speaker was Michael Boodro, Editor in Chief of Elle Decor.  The magazine is celebrating its 25th year. Michael discussed trends that are "over and done" and ones that are either back or timeliness.

These are some of the trends he mentioned that are "gone":

  • small prints and patterns (think French)
  • too much color
  • stark interiors
  • over stylized settings - too constrained and controlled
  • TV screen rooms
  • karate chop accent pillows (not a natural "pillow state")
  • misson and neo-gothic designs
These are timeliness and/or back:
books - Elle Decor
  • arts and crafts decors
  • red color schemes (particularly red and white)
  • blue color schemes
  • olive green color schemes
  • subtle pattern play
  • use of books in decorating

We found the presentation interesting but a little internally inconsistent. While saying small, French prints are out, several photographs shown did include those as being "timeless". While saying too much color is out, illustrations wild with color were shown.  SO ... while this discussion provided some insights, I'm not sure I learned a great deal.  I was, however, heartened to hear about the popularity of "reds" which I love but have tried not to overuse lately. I may have to ramp up my red pieces.

More postings about this event will be added over the next few days!

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